Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
The Keys to Designing an Incredible Bespoke Survey
Length is one of the most important things and often overlooked. You need to ask enough questions to answer all of the key objectives but you can't have it be too long. Having a real clarity of what you want to ask is also really, really important. And we do lots of rounds of internal testing. Just having people go through and answer the questions as if they were really taking the survey.
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