What Is an Omni Channel Sports League?

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d r l president rachel jacobson talks about the league's unusual mix of sports and tack. She also shares her biggest lesson since joining, that some is not analyzing all the details before taking action can be an advantage. Plus, she goes into crypto's role in the sport, what makes d r l different than her old perch at the nba, and a potential race on the moon.

With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.

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