Episode 67 - Bo Borland brings playbooks to presales and ships outcomes instead.
Two PreSales in a Pod
00:00
How to Scale a Playbook
I've seen lots of playbooks in action. And what really captured my imagination with the way that you're putting them forward here is that most pre sales, well most playbooks when they involve sales and pre sales and proposals and things like that. Organizing it properly and being able to understand which playbooks are working and which scenarios would be good for your business. Is that something that you would recommend? Absolutely. We'd like to think about managing a playbook like agile software. Think of it as a four stage life cycle of how to manage your playbook across these four stages. But it's all about training and enablement in a launch phase. It's easy because what you're doing
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