Ologies with Alie Ward cover image

Pomology (APPLES) with Susan K. Brown

Ologies with Alie Ward

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Apple Breeding and Marketing

This chapter discusses the process of breeding and marketing new apple varieties, including the creation of Snapdragon and Ruby Frost apples. It explores the closed release concept known as 'club' and the challenges faced by apple breeding programs in the US compared to Japan. The chapter also delves into the naming process for new apple varieties and the importance of finding a name that resonates with consumers.

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