I was trying to teach a sense of quality I was trying to be like the editor or the orchestra conductor. We were able to start shipping faster and the last three years we shipped 340 upgrades and innovations. For a dollar we do 40, 42 percent of 42 cents in free cash flow which I believe is higher than Google or Apple. So we're not nearly as profitable absolute dollars but it's very efficient. It's a small lean elite group. It's kind of day and night to be honest but I'm honest about it. And when people come to join I probably try to talk people out of joining work talking them in.

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