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Navigating Bilingual Entrepreneurship
This chapter features Marina, the founder of Lufian Friends, detailing her entrepreneurial journey in creating interactive board books that promote bilingualism through music. She shares insights into her sales strategies, collaborations with artists, and the challenges of growing her business, emphasizing customer retention and innovative marketing methods. The conversation highlights how their passion for fostering multilingualism in children shaped the unique features of their products and the importance of direct customer engagement.
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