The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

The Official SaaStr Podcast: SaaS | Founders | Investors

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Product Lead Growth Mindset

One in five buyers prefers to buy from some one other than you, a third party market place. 67 % of companies usually engage a salesperson after they've already made a decision. More frictionless experiences mean they can make them faster.

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