Creating Profitable Relationships with Dov Gordon
Sell or Die with Jeffrey Gitomer
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The Importance of Perceived Difference, Perceived Value, and Social Proof in Selling
This chapter explores how perceived difference, perceived value, and social proof play a crucial role in successful selling. It emphasizes that customers need to perceive a difference and value in a product or service to make a purchase and mentions the significance of social proof in building trust. The chapter also highlights the benefits of ongoing discussions and collaboration within a community.
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