The Unlinked in Effect Could Change Marketing and Revenue Totally

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to launch new programs to drive revenue the same way you drive new product innovation:

Step 1 - Experimentation

New experiments are launched into market with proper data collection and analytics

Step 2: Positive Signals

Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production.

Step 3: Repeatability

Results are proven through replication, noting consistent positive signals which lead to HIRO* pipeline replication, driving consistent pipeline month-over-month

Step 4: Operationalize and Scale

Build the processes, talent, technology, and analytics to consistently execute the program at scale

Step 5: Fully Integrated

Proven revenue programs that drive pipeline from Day 1 are integrated into your company for your team to operate.

Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist