B2B Marketing with Dave Gerhardt cover image

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Determining the Appropriate Contacts for ABM

The speakers discuss the importance of understanding the ideal customer profile (ICP) and the buyers when reaching out to contacts in account-based marketing (ABM). They highlight the need to adjust the approach based on the person and use initial contacts as a source of detective information for further outreach.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner