The Quickest Path to the Sale Is a Referral

If a referral can be the quickest path to the sale, it's marketing. I still look at referrals as lead generation. If you want to go out and try to just ask random people out cold versus have a friend of yours that knows likes you and trust you, say to another person that knows likes and trusts that person. They've referred you. That's why they should listen all of our other marketing techniques because you can't always just roll. So hey, if there was only one marketing technique, we would have ended on episode one, right? It would have been a free podcast."