6min chapter

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K#560 BAUHAUS CDO Johannes Wechsler über E-Commerce und Digitalisierung in einer beratungsintensiven Branche

Kassenzone | CEO Interviews

CHAPTER

Heim- und Baumarkt im digitalen Zeitalter

Das Kapitel beleuchtet die Branche des Heim- und Baumarktes in Deutschland mit einem Volumen von etwa 25 Milliarden Euro und untersucht die Herausforderungen sowie Chancen im E-Commerce. Es werden die logistischen Probleme und die Produktauswahl im Online-Handel thematisiert und Beispiele innovativer Produkte vorgestellt.

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