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Nike
Acquired
The Power of Scale Economy in the Sneaker Industry
Nike has a power law. There's Nike, there's Adidas that's half their size. And then the third place player is well less than half of a devious size. No other corner of the apparel industry looks like this in that there are two, three, four companies that make a huge share of all of the sneakers that the world wears. That's wild. Think about fashion, think about clothes, think about shirts, think about pants, think about jackets, think about whatever.
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