Re-Founding a Company

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The story of ford and its re founding mind set. In siding with california and stricter environmental standards, ford had been pushing against most of the other auto makers and the us Government. But by standing firm, he led the way for other companies to join with him. Eventually, gm switched sides of the lawsuit and started going all in on electric vehicles. We even spoke to them about it on master scale. That layer of clay bill talked about is orders of magnitude thicker when you're talking about an entire industry.

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.

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