People don't like you feel control. We we all have a natural aversion to that, and we'll push back against it. When someone's coming at us with new information that contradicts what we already believe, because they are trying to get us to think or behave differently, that feels controllig. It makes them feel threatened. And people naturally respond negatively to that. The biggest reason for that is be acten. If if we are curious in seeking new information, and in a place where we're reconsidering our beliefs already than then we're quite open to taking new information in. What makes it feel threatening tho,  is when you have pre existing beliefs were we're generally