2min chapter

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Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

Marketing Against The Grain

CHAPTER

Is There a Difference Between Marketing and Product Positioning?

If you have a marketing stratege, and it's not going how you want, giving up is one option. But more likely, if you change your perspective on it, there's a huge opportunity ahead of you. The best marketers do two things: give their customers exactly what they want, and at the same time, give their customers what they don't yet know that they want.

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