Michael Kravshik, Founder of LumiQ | How to Pivot to Product Market Fit
A Product Market Fit Show | Startup Podcast for Founders
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How We Made Our Product Awesome
When we started going after small media businesses, who's making the decision? It's the director of finance or the VP of finance. And so that was one of the things that we really pushed for was like, get it for your team because this is a great team tool. Once they tried the product, they were the buyers. So it was an easier kind of selling in that way. We have always bet on our product. If the product is great, then people will want to get it. That's where all of our focus goes.
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