People who need to be right are missing the boat on a lot of really great relationships that they could have. And i think that ties in to ego and ur ties into habits too, because if you want behaviour to be repeated, it needs to be rewarding in some way. The opposite of that is a consequence, or a cost, or a punishment. Nobody likes to feel punished. I totally agree this has been absolutely fascinating. James, we always end with two questions for our guests that are kind of fun. What would the two things that you'd like people to go along with that would vastly improve society? You can't be evil, you can't hurt anybody. Where can we find