The ora ring knows how i'm sleeping. The product is not cheap. These things only cost twenty five fifty bucks to make. We don't charge a softor a subscription fee. That's c you bake into it. People wear them three for or five years. And then in my fifth bidom, i'm ready to just throw it away right now because they just break too often. An arging for features, and i'm like, why am i paying a subscription and buying these off of you just, no, maybe i'll get the apple as well? It turns out it's delightful.