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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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The Science of Reframing

The way you frame an idea, a behavior or a situation during the sales process shapes whether your potential clients will choose to embrace it or not. In fact, nobel prides winner, daniel conoman, a cognitive psychologist, he wrote that we are frame bound, rather than reality bound. And so all of us can relate to working with ha potential ant, and they are stuck in a frame that is skewing how they perceive what we share with them. So the frame is a problem. And re framing is the process of guiding them from that unproductive for them frame and into a more mutually beneficial one.

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