In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back.
Rand is best known as the Co-Founder and CEO of SparkToro, a company where businesses discover the publications and influencers that impact their target audiences. Rand is an influential voice in the world of marketing and entrepreneurship, sharing his knowledge through speaking engagements, blog posts, and his ongoing commitment to helping marketers navigate the ever-evolving landscape of digital marketing.
We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created
this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
Want to turn casual buyers into loyal, lifetime customers? Well, click
here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at:
fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
