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Yet Another Infra Podcast - Episode 6 - Martin Casado (a16z) speaks on technical founders becoming "go-to-market savants", and market annealing, among other things
Yet Another Infra Podcast
What's the Most Important Motion to Go to Market for B2B Companies?
Annealing is finding the path of least resistance and that people were not aware that it exists. There was no market of developers or executives telling companies like Snig, "This is exactly how you should do it" Tristan: The annealing that happened was, you had analysts, an analyst understood sequel, but they were analysts. And then you had data scientists, and they used a different tool set.
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