The Power of Subject Lines in Emails

When we pitch with questions, questions are effective persuasive tools when the facts are clearly on your side. When people have their own reasons for doing something, they believe those reasons more deeply and adhere to them more strongly. There's some fascinating evidence that rhyming is more persuasive than not rhymes. And so if we're a little bit more creative about how we pitch the forms our pitches take, then I think we can be a lot better off.