The Importance of First Party Data in Privacy

There are definitely cases where you can make something first party enough to count. Apple still tracks you across apps like they're still doing exactly what they ban other apps. And then the other piece of privacy is Apple and Google getting more restrictive. So it's, yeah, again, it doesn't entirely change what happens. It changes who does it. In some ways, in some ways, it's good. You have less data just being freely auctioned off by whomever to whomever. Also keep people's personally identifiable information safe and make, you know, more money for them but not as much money as the entire ad type system would have made under previous system.