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13min chapter
Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
Differentiation versus Distinctiveness
The chapter discusses the importance of differentiation and distinctiveness in marketing. The speaker emphasizes the need for brands to carefully choose points of differentiation and distinctive assets. They also highlight the value of stripping back excessive positioning and the power of implicit communication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode