The Surprising Importance of To-Go Cocktails
Build For Tomorrow
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The Evolution of To-Go Cocktails
This chapter explores the transformation of alcohol laws in the U.S. during the pandemic, highlighting the advent of to-go cocktails and the regulatory changes that enabled their sale. It illustrates how bars and restaurants adapted to new demands, showcasing innovation in product offerings and marketing strategies. Additionally, it raises philosophical questions about change and cultural shifts in alcohol consumption, particularly in response to unforeseen crises.
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