Build For Tomorrow

The Surprising Importance of To-Go Cocktails

Feb 25, 2021
Livia Gershon, a journalist with a keen focus on the history of alcohol consumption, explores the fascinating evolution of to-go cocktails. She highlights how the recent legalization reflects a complex journey shaped by historical regulations and social norms. Gershon discusses the cultural shifts in alcohol consumption during the pandemic and contrasts past attitudes towards alcohol with today's relaxed laws. Listeners gain insight into the implications of prohibition and the ongoing debate surrounding alcohol industry regulations, all through the lens of a simple margarita.
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ANECDOTE

New Year's Eve 2020 To-Go Cocktail

  • Jason Feiffer legally bought a to-go Manhattan cocktail during New Year's Eve 2020.
  • This action was impossible at the start of 2020 because to-go cocktails were illegal then.
INSIGHT

Colonial America Drank More Alcohol

  • Early America consumed about twice the alcohol we do now due to unsafe water and cultural habits.
  • Drinking was often safer than water, leading to frequent intoxication.
INSIGHT

Transportation Laws Rooted in Dry Counties

  • Local dry laws in the 1800s led to banning transporting alcohol across counties.
  • To prevent easy alcohol access, laws against transporting alcohol were established.
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