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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
The Seven Deadly Sins
Sloth is what marketers would call convenience. And generally, consumers will do things which are convenient. One of the reasons i think vileo conferencin will continue to be popular is that asking to attend a meeting remotely six months ago made you look weird and made you look part of the awkward squad. Whereas now it's normal. You can't ask for doctor pepper, but you can ask for coke. But there are hollowd things o k, baileys, which is a delicious drink only if you've had that irish chocolate and cream based alcoholic....
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