Some of the companies have raised so much money that they're underwriting or giving guarantees to artists to join their platform and leave wherever they were coming from. It's totally legitimate for a child who watches you all day to want to be a utubery. My three daughters have talked about becoming utubers as well, especially because there's some kid who makes a ton of money un boxing toys. And i lived dream fifteen, twenty years ago, where i got a media pass for going to sun dance. And i would see five movies a day. I met roger eber cause he would hang out in the yaro, which is a hotel at sun dance in park city.