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Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes

Open Market

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Balancing Tasks and Core Focus

This chapter discusses the struggle of balancing enjoyable and undesirable tasks in both personal and professional spheres, highlighting the complexity of optimizing for efficiency. The speakers reflect on their entrepreneurial journeys, debating the merits of specialization versus diversification while emphasizing the significance of maintaining a company's core product focus. Lessons from their experience with LiveRamp and insights into the ad tech industry further underscore the importance of strategic product development and meaningful relationships beyond financial success.

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