13min chapter

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Episode 686: ​​How to Launch A Super Sexy Awesome Amazing Beta Program (Digital CEO Series)

The Mind Your Business Podcast

CHAPTER

Refining Offers Through Beta Programs

Exploring the importance of intuition and context in validating offers through beta programs, emphasizing the significance of observing behaviors over just relying on surveys. Insights shared on launching beta programs successfully, transitioning to full launches with consistency, and the value of positioning and marketing strategies. A success story showcased, highlighting revenue growth, structured processes, and continuous offer improvement post-beta.

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