The Balance Between Producer and Platform

The value of the platform goes up over what you're describing, same in the big services firm, right? So if you can leverage everything, there's a lot to sell. And I think that's a little bit of a red herring. The real way to approach it and how we've approached over the last five or six years is how do we make the platform so valuable to the producer that the producer can't service their client at any other place better than they can do it at Burkadia.