The Value of Branding

i felt like the branding was going to be the most important thing in terms of people remembering me and coming back to me. And that ended up not being true at all. The way that i think about it is that the work you do is your brand. So if you want to be known for something, then do great work about that thing,. Eventually you'll become known for it. But a, i like the fact that it gives me some additional leeway there.