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14min chapter
Nick Fine, PhD - The Future of UX in an AI World
Brave UX with Brendan Jarvis 🇺🇦
Resilience and Value in UX During Economic Downturns
This chapter explores the influence of the current economic cycle on UX professionals, addressing significant job losses in the tech industry and the necessity of resilience. It highlights the importance of quantifying UX contributions in relation to financial outcomes while avoiding the pitfalls of over-intellectualization in user research. Additionally, it underscores the critical role of evaluative research in understanding genuine user behavior and stresses the need for integrating behavioral science within UX to adapt to emerging challenges.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode