The Importance of Demand Generation in Sales

Our guest on this episode is Matt Doyon, a seasoned VP of Sales and the author of the recently released book, "Revenue Revolution".

Matt shares his experience and insights on creating a sales process that ensures repeatability. It's not just about training or building playbooks; it's about designing a sales system that minimizes the chances of failure.

Whether you're a sales leader or a rep, this episode will challenge you to rethink your sales process and inspire you to revolutionize your team's performance.

Connect with Matt and Triple Session.

Check out the show notes, more free content, and get coaching at https://outboundsquad.com