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3min chapter
Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
How to Get 2,500 People to Download an App
The company launched in February 2013 but didn't have an app yet. To get into the door you had to download the app which meant that's 2500 downloads guaranteed. The night before the launch party I just was like curled up in a ball in our little office at this incubator crying, he says.
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