Mike's favorite author is icat, and he says shana would be one of those people for him too. What book have you read recently that you suggest all of us go out and get? Mike: We've got to start understanding our customers fear. And we also want to offer some hope.
Donald Miller sits down with Mike McHargue, aka "Science Mike," to discuss what's really going on in your customers' brains when they come to your website. It's a fun and accessible look at the neuroscience of sales and marketing. When you understand how the human brain is wired, you can create irresistible marketing that taps into your customers' most powerful, predictable instincts.
Visit http://buildingastorybrand.com/2 to get an unedited version of the interview with Science Mike, along with a video of Don's website critique.