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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
How Are You Handling Your Email List and SMS List?
SMS has been segmented out into VIP customers and one-time buyers. Email is a little bit more tough because of just deliverability in general. To get that other group of people that haven't purchased in a while, we're going to do direct mail.
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