25min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

Unlocking Scalable Growth on YouTube | Jamie Rawsthorne, The YouTube Views Machine

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

YouTube Content Creation Strategies

This chapter explores the evolving dynamics of content creation on platforms like YouTube, focusing on blending short form and long form content, optimizing titles and thumbnails, and creating engaging video beginnings and endings. It emphasizes the significance of analyzing high-performing content to derive successful strategies and growth. The discussion also touches on monetization challenges, business opportunities beyond individual creators, transitioning viewers to long-form content, and the evolving landscape of YouTube content creation.

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