The Importance of Simplicity in Running

The simplicity of it, right? This is the most significant bit. And I bang my head against the friggin desk every time I try to get an athlete to do it. But if that can be a key part of this profile as well, and we can say, you know, your electrolyte losses in the range of 32 milligrams per ounce... We think about fluids and ounces and electrolytes in milligrams. So if we make it something you can literally read off the package of your hydration brand of choice, again, we are agnostic. It can help you figure out in this spectrum of like, I think Morton has something like 17 milligram per ounce