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Redefining Problems: The Key to Success (Pt.1 - Sept. '23) | Ep 646

The Game with Alex Hormozi

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Branding and the Power of Association

This chapter discusses the importance of branding and the power it has to change behavior at scale. The speaker explains that by associating an idea with a brand, such as the concept of 'stoke', people can develop a shared understanding of its meaning. They use the example of a t-shirt to illustrate how perceived value can be significantly increased through branding.

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