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Episode 64: Listeners Strike Back
Marketecture: Get Smart. Fast.
Discussion on Google's Impact on Publisher Monetization and European Lawsuit
Exploring how Google has influenced publishers' revenue generation methods, with a focus on header bidding and comparing scenarios in a world without Google. The discussion touches on increased earnings through header bidding, the European lawsuit against Google by GAN and adx publishers, and the potential legal consequences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode