Building a Referral Marketing Platform

Dean: I'm surprised to the degree that many people don't think of it that way. It's this is all about value creation yeahYeah you're absolutely right and that's what really sets the stage for being able to to take advantage of referrals. He says once you get past the mindset that they're referring people as a favor to you forget that that's not why people refer. And like with you saying Dean like us one up in each other and stuff like that, if you want to have the value of your relationships go up add more value by recommending something which adds value to your life.