Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
How to Scale Your Business to a Transactional Environment
A narrative is not, it's not a gimmick. It is not even a marketing strategy. It has to be core to your business and you have to actually believe that what you're doing is the right thing for the people you're doing it for. A lot of these companies often go, oh, we got to do the revenue marketing thing. We got to build our funnel, do this, that and the other which again, turns their relationship focused business into a transactional type of environment. And I've seen too many people go about it the wrong way and say, oh, well, I just, my sales aren't working. So I need to niche down and I need to
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