AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
How to Scale Your Business to a Transactional Environment
A narrative is not, it's not a gimmick. It is not even a marketing strategy. It has to be core to your business and you have to actually believe that what you're doing is the right thing for the people you're doing it for. A lot of these companies often go, oh, we got to do the revenue marketing thing. We got to build our funnel, do this, that and the other which again, turns their relationship focused business into a transactional type of environment. And I've seen too many people go about it the wrong way and say, oh, well, I just, my sales aren't working. So I need to niche down and I need to
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode