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Measuring Success and Building Engagement on LinkedIn
The chapter discusses the significance of measuring success in marketing efforts beyond superficial metrics, focusing on engagement and tangible outcomes. It highlights the strategy of regular content posting on LinkedIn to showcase success in the circular economy field, emphasizing consistency and sharing achievements without appearing boastful. The conversation delves into utilizing LinkedIn as a platform to network organically, attract positive attention in the recycled materials industry, and project growth in LinkedIn users in the coming years.