#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger
Let's Talk Loyalty
00:00
The Importance of Localization in a Digital Company
I saw that there's a commonality and all customers across the globe, they love to have value. This is common across all markets. And so, I would say based on the right DNA, you have to take in consideration the local specialities. But as a matter of fact, customers are not so different across the globe in terms of what they like and what they are seeking. That's one of their success factors, super experience for the users, for the customers service and provide the right products.
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