98. How to make $250k/year profit from your Pilates studio, with Josh Richardson and Raphael Bender
Pilates Elephants
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What's the Customer Lifetime Value?
Customer lifetime value is the title spend that an average customer spends. The way to calculate that is super easy. Total revenue divided by a number of new customers is the average revenue per new customer for the last three years. If you can get like, you know, 200 new customers a year, well, if you can take that up from $1,000 to $1,200, that becomes a massive increase in your total revenue. Almost all of it goes to profit, because you've already paid for your fixed costs.
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