Ethics of Reflection and Advertising

WeCroak co-founder Hansa Bergwall talks with Recode’s Kara Swisher about his mobile app, which reminds users of death five times a day. 

In this episode: Why thinking about death is good for you; how WeCroak got started; the “Emily Dickinson test”; why it’s called WeCroak; why Bergwall and his co-founder avoided ads and social media hooks; you’re going to die, but "do whatever you want” with that information; Steve Jobs’ speech about death; how the misguided ways we think about death affect our whole lives; Silicon Valley’s deluded attempts to cheat death; why almost every form of meditation can be “abused”; Kara’s favorite death quotes; and why WeCroak doesn’t talk about the afterlife.

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