When i'm reading a great work of art, i don't know how it's going to end. Mediocre art has no surprises because it's fits the genre. The author created something for you to explore alongside the author. And sometimes you see something the author didn't see. It is part of the narrativea that the author unconsciously built allowed you to find. If an actor is not somehow telling a secret about themselves, nobody will be interested in their performance.
When we see Michaelangelo's David or the design of the Apple Store, we assume a genius with a predetermined vision was the key to the outcome. Yet as Lorne Buchman, author of Make to Know, tells EconTalk's Russ Roberts, great art is more about embracing the process of exploration and the results that emerge in the process of creating. Buchman makes the case for embracing uncertainty in both leadership and life.