124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
Introduction
James Cakis: How buyer enablement drives digital sales and shortens the sales cycle. Garren Hess, author of Selling is Hard, Buying is Harder talks about how we should be looking at coaching buyers in the sales cycle to improve forecasting. Today's episode is sponsored by consensus.com.
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